Strategic Communications Consultant and Principle, Tavani

Suzanne has had a storied career in strategic communications, specializing in crisis and financial management. Now as Principal at Tavani Strategic Communications, Suzanne sits down with us and shares how to become successful and how to stay successful.

Transcript

>> I've gotten to do so many different things that I never thought I'd be able to do or experiences I've been able to have. I mean, if you had told me 15 years ago that I would've gone to an oil spill in Cape Cod and be the point person for the company in the unified command with the commander in the Coast Guard and having to have a one-on-one kind of blowdown with Barney Frank one afternoon, I probably would've told you you were crazy. But I did, and I came out of it in one piece. I think the biggest challenge one that you will always have in the world of communications, and that's convincing the client and others that it's not as easy as they think it is. It's not about what you see in front of the camera. It's all the work that's done behind the camera, and people want to get to the end result and not have to do the prep work that's necessary.

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