Sales: Business to Business (B2B)

What is the difference between B2B and B2C sales?

Careers in sales are not just about selling things directly to individual punters. You may not realise it, but businesses sell to other businesses. These kinds of sales careers are all about the inter-business transactions that make the commercial world go round.

B2B sales is a whole different ball game to business-to-consumer sales (B2C). In addition to the fact that you will be selling to other companies and not individuals, the main differences are:

  1. The volume in which products or services are sold
  2. The kind of products sold
  3. The way in which things are sold.
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